In August 2018, my client’s eCommerce website faced a severe blow from the Google Core Update, which caused a significant drop in rankings. The site, which was founded in 2014 and had become a leader in its niche, relied heavily on organic traffic. Additionally, the site had previously suffered a Google penalty that required a […]
In the highly competitive world of direct-to-consumer (DTC) supplements, businesses often face the challenge of relying too heavily on paid advertising. A DTC supplements business approached us with a clear goal: to diversify their revenue streams by boosting organic traffic and increasing sales from organic sources. This case study outlines our journey, strategies, and the […]
