Top 10 Strategies: Attract Local & Global Clients for Business Coaches in 90 Days

Top 10 Strategies: Attract Local & Global Clients for Business Coaches in 90 Days

Ready to grow your business coaching practice? Here’s the comprehensive guide to attract local and global clients in just 90 days. Let’s dive into the top 10 proven strategies to make your coaching business successful.

Part 1: Local Strategies

Strategy 1: Develop a Strong Personal Brand

A powerful personal brand helps you stand out from the crowd and connect with potential clients.

In-depth steps to achieve this strategy:

1. Define your unique selling proposition (USP): Determine your coaching style, niche, and unique expertise. This is your USP, and it should make you memorable and attractive to clients.
2. Create a professional website and social media presence: Invest in a high-quality website that showcases your expertise, services, and USP. Establish a consistent presence on social media platforms where your target audience hangs out. This article offers valuable advice on creating an effective social media marketing strategy.
3. Share valuable content consistently: Publish informative and engaging content like blog posts, videos, or podcasts that demonstrate your expertise and provide value to your audience.
4. Attend local networking events and workshops: Actively participate in local events, conferences, and workshops to connect with potential clients and other professionals in your industry.
5. Collaborate with local businesses and influencers: Identify local businesses, influencers, or complementary service providers that share your target audience, and collaborate with them on joint projects or events.

Strategy 2: Leverage Local SEO

Local SEO helps you become more visible to clients searching for business coaching services in your area.

In-depth steps to achieve this strategy:

1. Optimize your Google My Business listing: Claim your Google My Business listing and ensure that your information is accurate and up-to-date. Add relevant images, respond to reviews, and include essential information like your address, phone number, and website. Moz has a great guide on optimizing your Google My Business listing.
2. Collect and manage online reviews: Encourage satisfied clients to leave reviews on platforms like Google My Business, Yelp, and Facebook. Regularly monitor and respond to reviews, both positive and negative.
3. Create locally relevant content on your website and blog: Develop content that addresses the needs and interests of your local audience. This may include highlighting local case studies, addressing local industry trends, or sharing your experiences at local events.
4. Use location-specific keywords in your content and metadata: Incorporate location-specific keywords (e.g., your city, region, or neighborhood) in your website content, metadata, and Google My Business listing to improve your search engine rankings.
5. Build local citations and backlinks: Get listed on local online directories, join local business associations, and pursue opportunities for guest posting or collaborations with other local businesses to build high-quality backlinks and citations.

Strategy 3: Host Local Workshops and Events

Hosting local workshops and events allows you to showcase your expertise, build credibility, and connect with potential clients in your community.

In-depth steps to achieve this strategy:

1. Identify your target audience and their needs: Research your local market to determine your target audience’s needs, preferences, and challenges.
2. Develop an engaging and informative workshop or event: Design a workshop or event that addresses the needs of your target audience and showcases your expertise. Ensure that the event is interactive and provides actionable advice.
3. Choose a suitable venue and date: Select a venue that is accessible, professional, and comfortable. Schedule your event at a convenient time for your target audience.

4. Promote your event through various channels: Use social media, email marketing, local newspapers, and community bulletin boards to promote your event. Reach out to local businesses or influencers and ask them to share the event with their network.
5. Follow up with attendees after the event: Collect contact information from attendees and follow up with them after the event to provide additional resources or offer a discovery call to discuss your coaching services further.

Part 2: Global Strategies

Strategy 4: Build a Powerful Online Presence

To attract clients worldwide, you need a strong online presence that demonstrates your expertise and credibility.

In-depth steps to achieve this strategy:

1. Design a visually appealing, user-friendly website: Ensure that your website is easy to navigate, visually appealing, and mobile-responsive. Highlight your expertise, services, and client success stories.
2. Create engaging and shareable content for your blog and social media accounts: Develop content that is informative, entertaining, and shareable. This may include blog posts, videos, podcasts, or infographics tailored to your target audience.
3. Optimize your website for search engines (SEO): Implement SEO best practices on your website, such as using relevant keywords, optimizing metadata, and creating high-quality content to improve your search engine rankings. Backlinko provides an excellent guide on optimizing your website for SEO.
4. Build an email list and send out regular newsletters: Offer a valuable lead magnet (e.g., a free eBook or webinar) to encourage visitors to sign up for your email list. Send regular newsletters with valuable content and updates on your coaching services.
5. Network and collaborate with influencers in your niche: Connect with thought leaders, influencers, and other coaches in your industry to share knowledge, collaborate on projects, and expand your reach.

Strategy 5: Utilize Content Marketing

Content marketing is a powerful way to attract global clients by establishing yourself as an authority in your field.

In-depth steps to achieve this strategy:

1. Identify your target audience and their pain points: Research your target audience’s needs, challenges, and preferences to develop content that addresses their pain points and positions you as the solution.
2. Develop a content marketing plan that addresses these pain points: Create a comprehensive content marketing plan that outlines the types of content you’ll create, the platforms you’ll use to distribute it, and the frequency of publication. Content Marketing Institute offers helpful resources for creating a content marketing strategy.
3. Create various types of content: Diversify your content by creating blog posts, videos, podcasts, infographics, and other content formats that appeal to your target audience.
4. Share your content across multiple platforms: Distribute your content on your website, social media channels, guest posts, and email marketing to reach a wider audience and generate more traffic.
5. Measure the effectiveness of your content marketing efforts and adjust your strategy accordingly: Use analytics tools to track the performance of your content marketing efforts. Adjust your strategy based on data and feedback to optimize your results.

Strategy 6: Offer Online Coaching Programs

Offering online coaching programs allows you to reach a global audience and provide your services to clients worldwide.

In-depth steps to achieve this strategy:

1. Identify the specific needs of your target audience: Research your target audience’s needs, preferences, and challenges to develop online coaching programs tailored to their requirements
2. Design engaging online coaching programs: Create online coaching programs that combine various formats, such as live webinars, recorded video lessons, worksheets, and interactive activities, to keep participants engaged and provide an effective learning experience.
3. Utilize a user-friendly platform to deliver your programs: Choose a reliable and user-friendly platform, such as Teachable, Kajabi, or Thinkific, to host your online coaching programs.

4. Promote your online coaching programs: Use your website, social media, email marketing, and other promotional channels to reach potential clients worldwide and showcase your online coaching programs.
5. Collect feedback and refine your programs: Gather feedback from participants and use it to improve your online coaching programs continually. This will help ensure that your offerings remain relevant and effective for your target audience.

Strategy 7: Utilize Social Media Advertising

Social media advertising allows you to reach a global audience and target your ads to specific demographics, interests, and behaviors.

In-depth steps to achieve this strategy:

1. Determine your target audience: Identify the characteristics of your ideal clients, such as age, location, interests, and challenges.
2. Choose the most relevant social media platforms: Select the social media platforms where your target audience spends the most time, such as Facebook, Instagram, LinkedIn, or Twitter.
3. Create compelling ad creatives and copy: Develop eye-catching visuals and persuasive ad copy that showcases the benefits of your coaching services and resonates with your target audience.
4. Set up and optimize your ad campaigns: Utilize the advertising tools provided by each social media platform to set up, target, and optimize your ad campaigns. Monitor and adjust your campaigns to improve their performance and return on investment (ROI). Social Media Examiner offers helpful resources for managing social media advertising.
5. Measure the effectiveness of your ad campaigns: Use analytics tools provided by the social media platforms to track the performance of your ad campaigns. Evaluate your results, and adjust your strategy to optimize your ROI.

Strategy 8: Offer Free Webinars and Online Workshops

Free webinars and online workshops are an effective way to showcase your expertise, build credibility, and attract global clients.

In-depth steps to achieve this strategy:

1. Identify topics that resonate with your target audience: Research your target audience’s needs, preferences, and challenges to develop webinar or workshop topics that provide value and showcase your expertise.
2. Create engaging and informative presentations: Design presentations that are informative, engaging, and packed with actionable advice. Use visuals, real-life examples, and interactive elements to keep your audience engaged.
3. Choose a reliable webinar platform: Select a user-friendly and reliable webinar platform, such as Zoom, GoToWebinar, or WebinarJam.
4. Promote your webinars or online workshops: Use your website, social media, email marketing, and other promotional channels to reach potential clients worldwide and encourage them to register for your free webinars or online workshops.
5. Follow up with attendees and convert them into clients: After the webinar or workshop, follow up with attendees to provide additional resources, answer questions, and offer a discovery call or consultation to discuss your coaching services further.

By implementing these proven strategies, you’ll be on your way to attracting both local and global clients to your business coaching practice in just 90 days. Stay consistent, focused, and dedicated to providing value, and you’ll see your coaching business thrive.

Strategy 9: Leverage Testimonials and Case Studies

Sharing the success stories of your clients is a powerful way to build credibility, demonstrate the effectiveness of your coaching, and attract new clients.

In-depth steps to achieve this strategy:

1. Gather testimonials from satisfied clients: Request testimonials from clients who have benefited from your coaching. Encourage them to share specific results and the impact your coaching had on their lives or businesses.
2. Create detailed case studies: Develop in-depth case studies that highlight the challenges your clients faced, the solutions you provided, and the results they achieved through your coaching. Ensure the case studies are engaging and relatable to your target audience.
3. Feature testimonials and case studies on your website and marketing materials: Showcase the testimonials and case studies on your website, social media, email marketing, and other promotional channels to demonstrate the value you provide to clients.
4. Encourage clients to share their success stories with their networks: Ask your satisfied clients to spread the word about their success with your coaching services, helping you reach a wider audience and attract more clients.

Strategy 10: Offer a Free or Low-Cost Initial Consultation

Providing a free or low-cost initial consultation allows potential clients to experience your coaching style, assess the value you provide, and determine if you’re the right fit for their needs.

In-depth steps to achieve this strategy:

1. Define the scope and objectives of the initial consultation: Determine the goals and structure of the initial consultation, such as assessing the client’s challenges, providing valuable advice, and discussing your coaching services.
2. Promote your initial consultation offer: Use your website, social media, email marketing, and other promotional channels to inform potential clients about your free or low-cost initial consultation offer.
3. Conduct the initial consultation professionally and effectively: Ensure that the consultation is focused on the client’s needs and provides value, while also showcasing your expertise and coaching style.
4. Follow up after the consultation: After the consultation, follow up with the potential client to address any questions they may have, provide additional resources, and discuss the next steps for engaging your coaching services.

Implementing these ten proven strategies will set you on the path to attracting local and global clients in just 90 days. Remain consistent, focused, and committed to providing value to your clients, and watch your coaching business grow and succeed.

Strategy Recap and Next Steps

In summary, here are the top 10 proven strategies for business coaches to attract local and global clients in just 90 days:

Local Strategies:

1. Utilize Local Networking Events
2. Collaborate with Local Businesses
3. Host Local Workshops or Seminars

Global Strategies:

4. Build a Powerful Online Presence
5. Utilize Content Marketing
6. Offer Online Coaching Programs
7. Utilize Social Media Advertising
8. Offer Free Webinars and Online Workshops

Joint Strategies (Local & Global):

9. Leverage Testimonials and Case Studies
10. Offer a Free or Low-Cost Initial Consultation

To ensure success, start by selecting the strategies that resonate most with your target audience, coaching niche, and business goals. Begin implementing these strategies consistently, track your progress, and make adjustments as needed to optimize your results.

Stay committed to providing value to your clients and continually refine your marketing efforts. By doing so, you’ll not only attract more clients but also build a loyal clientele that will lead to long-term success for your coaching business.

Remember that building a successful coaching business takes time, dedication, and persistence. Keep refining your strategies, learning from your experiences, and staying focused on your clients’ needs. With consistent effort and the implementation of these proven strategies, you’ll be well on your way to attracting local and global clients and growing your coaching practice in just 90 days.